Account Director

Job Description

The Account Director is responsible for leading strategic client relationships, ensuring excellent execution of integrated communication solutions, driving business growth, and developing a high-performing account team. This role plays a critical part in managing agency revenue, enhancing client satisfaction, and shaping the long-term success of the company.

Business development (20% workload)

• Drive quarterly and yearly revenue growth by retaining key accounts and proactively mining for new business opportunities (upsell/cross-sell) within the existing or new client portfolio.
• Contribute to creating and developing the company’s business strategy and action plans for the new sector.
• Build and maintain strategic relationships with external partners (media, KOLs, vendors, production houses) to enhance service capability and competitive pricing.
• Support the improvement of agency services, processes, and internal best practices to increase winning rates.
• Contribute to building the Company/Department data hub (client database, credentials, case studies).

Client Partnership (25% workload)

• Act as a senior strategic partner, advising clients on brand, communication, and business challenges.
• Lead strategic discussions, provide clear and insightful recommendations, and ensure alignment with client objectives.
• Conduct regular review meetings to assess results, extract learnings, and recommend next steps.
• Build strong, long-term client relationships with high satisfaction and retention.

Team Leadership & People Development (25% workload)

• Set clear KPIs and allocate sales targets to team members; monitor performance regularly to ensure the department achieves its revenue goals.
• Manage the Account team’s resources, workflow, and cross-department collaboration efficiently.
• Coach, mentor, and develop team members through structured guidance and competency-based growth plans to build the next generation of leaders.
• Foster a collaborative, positive, and high-performance team culture.
• Conduct performance evaluations and identify talent development opportunities.

Strategy & Campaign Effectiveness (15% workload)

• Ensure all proposals, ideas, and plans are insight-driven and directly tied to client KPIs and business outcomes.
• Collaborate closely with Planning & Creative team to refine strategies and validate feasibility and effectiveness.
• Oversee post-campaign analysis, extract insights, and propose optimization for future activities.
• Encourage data-driven thinking and the use of analytics, social listening, and performance dashboards across the team. from Line Manager or Head of Department.

Innovation & Industry Awareness (5% workload)

• Stay up to date with industry trends, consumer shifts, platforms, formats, and emerging technologies.
• Recommend and test innovative approaches (AI-driven content, social commerce, creator-led formats…) that enhance campaign performance.
• Inspire the team to embrace continuous learning, creativity, and forward-thinking.

Account & Project Execution (10% workload)

• Develop overall project roadmap, strategic direction, and execution framework.
• Lead cross-functional coordination (Planning, Creative, Media, Production, Back Office) to ensure smooth execution with high-quality outputs.
• Manage project budget, quotations, cost control, and ensure healthy project P&L.
• Review and approve key concepts, messages, and deliverables before presenting to clients.
• Identify risks early and lead crisis communication when required.