Malto

The campaign has gained widespread attention due to its uniqueness, creativity and inspiration, encouraging Vietnamese youth to explore and express their individuality throughout the campaign activities.

Client

Malto

Services/ SOW

Release date

November 27 2025

iTVC

iTVC ignited the vibrant and energetic spirit of summer. The vivid imagery and smooth transitions, combine with catchy visual effects, have successfully conveyed and inspired the idea of the campaign.

Key Visual

Inspired by students’ doodling styles, the creative concept not only creates a friendly and engaging atmosphere but also highlights the brand’s promotions in a striking and memorable way.