Gene Solutions
Launched during Breast Cancer Awareness Month, Gene Solutions’ “Yêu bản thân đừng trì hoãn – Self love without delay” campaign significantly raised awareness about the importance of testing for hereditary breast cancer risk. The campaign achieved high result, attracted thousands of participants and enhanced community awareness about breast cancer prevention via Gene Solutions.
Client
Gene Solutions
Services/ SOW
Release date
October 1 2021
Digital Video
Despite numerous challenges due to production online during the COVID-19 lockdown, the video successfully conveyed a positive and inspiring message to viewers, especially in time of a health crisis.
Key Visual
The KV of is designed to inspire and encourage self love among women, while umbrellar a powerful message about the importance of self-care and health maintenance.
Corporate Video
Social Outreach
Leveraging the KOL voice and fanbase through her self – experience genetic testing service for hereditary breast cancer risk and shared testimonials on social media channels. This tactic not only enhanced brand awareness but also encouraged the “Yêu bản thân đừng trì hoãn -Self love without delay” mentality with a more relatable voice of the KOLs.
TV News
The “Yêu bản thân đừng trì hoãn – Self love without delay”campaign message was featured in news reports by VTV9 and HTV9, highlighting the message of protecting oneself against hereditary breast cancer risk.
