BW Industrial
The new mascot introduction campaign provided an inspiring and powerful image for BW, a leading industrial developer in Vietnam. With the new mascot, we created a new symbolic icon that depicted the brand’s values, personality, and identity in a way that is both approachable and professional, enhancing the brand’s experience and connection with partners and clients worldwide.
Client
BW
Services/ SOW
Release date
November 19 2025
Mascot
Closely collaborated with the production workshop, overseeing aspects to the details such as proportion adjustments, material selection, color choices, and implementation methods, to bring the BW mascot design to life as a wearable version for promotions and events.
Food Truck
Not only did we bring the BW mascot to live across online content platforms, but we also proposed innovative ideas based on our deep understanding of the brand. This approach created emotional and engaging communication activities that strongly resonate with the target audience.
* The food truck demo design – to be placed in industrial park or relevant events, to interact with and impress internal teams and partners
