CHUS
The campaign enhanced branding and promote icon character for CHUS, Vietnam’s first e-commerce platform specializing in “made in Vietnam” handcrafted products, successfully enhanced awareness of the brand and the value of Vietnamese artisanal goods. The campaign also established CHUS as a trusted destination for unique, high-quality products that deeply reflect Vietnamese cultural identity.
Key Visual
The KV blends iconic Vietnamese cultural elements – such as the conical hat, ao dai, and the national map – with a youthful visual language, creating a distinctive style where retro charm meets a modern sensibility. At the heart of the visual stands a Vietnamese-inspired character, defined by oversized hands that symbolize the hands of artisans and makers. Placed at the center, the character becomes the focal point of the composition, bringing the spirit of “Uniquely Vietnam – Chus for You” into clear focus.
