An Lap Phat
The brand repositioning campaign for An Lập Phát and Đại Tân Aluminum reaffirms the brands’ pioneering role and trusted reputation in the aluminum manufacturing industry. It brings forward innovative aluminum solutions that support 3 essential pillars of everyday life: An cư – Residential, Lập nghiệp – Foundation and Phát triển – Development.
With a direct and focused strategy that puts the spotlight on product value and real-world applications, the campaign made a strong contribution to increasing brand awareness among architects, construction contractors, and building material retailers.
Client
An Lap Phat
Services/ SOW
Release date
July 1 2022
Animation KV
Staying true to the goal of building stronger brand awareness, we developed the Key Visual with a clean, minimalist layout inspired by the brand’s logo geometry. Windows and living spaces are thoughtfully placed within each visual segment, connected by an aluminum bar – bringing the message “Strong frames build lasting homes – Khung bền xây tổ ấm” to life. The KV was further brought to motion, adding a more engaging and dynamic layer that captures attention and connects more effectively with the brand’s target audience.
PR Content Corporate
Working with trusted Vietnamese media partners, we delivered a series of creative PR stories that shed light on the thinking and philosophy behind An Lập Phát’s high-quality, environmentally responsible aluminum products.
With in-depth content and trusted editorial voices, the series helped firmly position the brand as a responsible manufacturer – one that values durability and sustainability, and is committed to contributing to a greener, longer-lasting future.
