Malto
The summer of 2024 took on a new energy as Malto unveiled its seasonal promotion alongside the IMC campaign “Chất Riêng Vạn Tuế”, with our team as a strategic creative partner. Designed to inspire self-expression, the campaign set out to energize young audiences and champion individuality.
Through a strong creative idea, a vibrant visual language, and an uplifting message, the campaign quickly built momentum and forged an emotional connection with the younger generation encouraging them to stay true to themselves and experience summer on their own terms.
iTVC
When “uniqueness” takes the throne, the world bends to your will.
To spark a movement where young people freely design the world their way, the “Hail to the Uniqueness” iTVC blends reality with playful visual trickery. Spontaneous doodles of students burst into the screen, shaking up a world once ruled by rules.
Lof Malto becomes the summer starter pack, leading millions of Vietnamese teens into a season that’s brighter, bolder and full of twists. With appealing visuals and high-energy beats, the iTVC bottles up that summer feel in every single frame.
Key Visual
The free-flowing doodles of students became the spark that Max D used to craft Lof Malto’s one-of-a-kind “Hail to the Uniqueness” summer key visual. Beyond its striking look, the KV transforms seasonal offers into fun, standout elements – easy to spot, easy to love and impossible to forget.
Social Media Video
Social Media Image
